Snoop Dogg, the iconic rapper known for his laid-back flow and West Coast charm, has evolved far beyond the music studio. In 2025, he stands as one of the wealthiest and most diversified entertainers in the world. His estimated net worth is now between $160 million and $180 million, driven by decades of smart business decisions, brand building, and reinvention.
Let’s take a deep dive into how Snoop transformed from a Long Beach rapper into a global cultural and business mogul.
Snoop Dogg Profile Summary
| Full Name | Calvin Cordozar Broadus Jr. |
|---|---|
| Date of Birth | October 20, 1971 |
| Age (2025) | 53 years old |
| Profession | Rapper, Entrepreneur, TV Personality |
| Estimated Net Worth | $160–180 million |
| Origin | Long Beach, California |
| Key Ventures | Death Row Records, Indoggo Gin, Casa Verde |
| Family | Married to Shante Broadus; 4 children |
Net Worth Over the Years
Snoop Dogg’s financial journey has been nothing short of remarkable. From humble beginnings in the 1990s, he steadily built a diverse empire that thrives in music, business, cannabis, beverages, real estate, and tech investing.
Here’s a quick look at how his net worth has grown over recent years:
| Year | Estimated Net Worth |
|---|---|
| 2022 | $125 million |
| 2023 | $135 million |
| 2024 | $150 million |
| 2025 | $170 million (avg.) |
Snoop Dogg Net Worth Growth Chart (2022–2025)
This steady climb reflects his consistent earnings and his ability to stay relevant across generations, platforms, and industries.
What’s Fueling His 2025 Net Worth?
1. Music and Streaming Revenue
- 19 studio albums, dozens of collaborations, and countless features.
- Strong catalog royalties through streaming platforms.
- Owns rights to several of his songs, earning him long-term passive income.
2. Death Row Records Ownership
- Acquired the legendary label in 2022.
- Revived the brand with modern digital strategy including streaming, digital collectibles, and merchandise.
- Monetizes legacy artists and unreleased material.
3. Indoggo Gin and Leafs by Snoop
- Indoggo Gin is now distributed nationally.
- Leafs by Snoop, his cannabis brand, performs well in multiple U.S. states and in Canada.
- These brands together generate millions in annual revenue.
4. Media Appearances and TV Deals
- Co-hosted NBC’s Olympics coverage in 2024 with high daily pay.
- Coach on The Voice in 2025.
- Appears regularly in commercials, music videos, and variety shows.
5. Tech and Venture Capital
- Through Casa Verde Capital, Snoop has invested in:
- Robinhood
- Klarna
- Involved early in blockchain projects and digital platforms.
6. Real Estate Holdings
- Owns multiple properties in California.
- Maintains long-term real estate assets including residential and production-related locations.
Estimated Income Streams (2025)
| Source | Approximate Earnings |
|---|---|
| Music Royalties | $3–5 million |
| Brand Endorsements | $5–7 million |
| Gin and Cannabis Sales | $10–12 million |
| TV and Hosting Fees | $2–4 million |
| Investment Returns | $8–10 million (estimated) |
| Total Annual Income | $28–38 million |
Why Snoop’s Wealth Model Works
Snoop Dogg’s success goes far beyond music. His business model works because of:
- Diversified income: Music, cannabis, beverages, media, and investments.
- Ownership over endorsements: He builds and owns brands, rather than just lending his name.
- Cultural staying power: He remains relevant across generations, from Gen X to Gen Z.
- Strategic thinking: He positions himself in emerging markets early, including tech and cannabis.
Real Estate and Personal Lifestyle
Despite his wealth, Snoop leads a relatively balanced lifestyle:
- Longtime ownership of his Diamond Bar home, purchased in the 1990s.
- Rarely flaunts wealth with excessive purchases.
- Known for vintage cars, functional investments, and creative spaces.
What’s Next for Snoop Dogg?
Snoop’s future could include:
- Global expansion of his cannabis brand into European and South American markets.
- Streaming documentaries or biopics.
- Further investments in AI, music tech, and entertainment production.
- Growth of Death Row Records into a multimedia content platform.
With continued momentum, he could exceed a $200 million net worth by 2026 or 2027.
Final Thoughts
Snoop Dogg has become more than just a rapper. His 2025 net worth of $170 million (on average) is the result of vision, entrepreneurship, and consistency. Whether through business ownership, global branding, or strategic investments, Snoop is a masterclass in evolving with the times.
From music charts to corporate boards, Snoop Dogg is now one of the most successful and admired figures in entertainment and business.
